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WhoCanISue.com seems to be generating a lot of headlines.  Obviously that’s the idea, and to some extent, the buzz reminds me of the buzz generated by the Chicago Family Law Attorney who had the “Life is Short, get a Divorce” billboard a couple years ago.
Like that family law firm, WCIS.com is generating headlines for their [...]

One disturbing trend that we’ve all seen over the last several months is intake as many established, successful law firms has slowed substantially – the phones just aren’t ringing. Obviously, the current environment is incenting firms to do everything possible to be more efficient and save money. Whether due to the economy, tort reform (for PI firms), [...]

OK, my “summer vacation” has ended and it’s back to writings some blogs. Without further ado, I wanted to start off the school year talking about an asset that is vastly underused in most law firms – the firm Contact List.

Every law firm has a contact list, and in many cases, multiple contact lists. [...]

As previously discussed, cash flow is tight for many law firms due to our economy. While true, this doesn’t negate the fact that there is much competition between the 84,000 attorneys in Florida and the over 1 Million attorneys in the United States for new cases and clients, regardless of area of practice or geographic [...]

What do the Bible and the latest Harry Potter book have in common? At first glance, maybe nothing. However they actually share an important trait – both are stories and use effective storytelling techniques to evoke emotion – and in the case of the bible, the stories help provide Christians with a deeper meaning of [...]

First it was The Yellow Book, The Real Yellow Pages and all the other phonebook directories. Now it’s the online attorney directories like LexisNexis Martindale-Hubbell and Findlaw’s attorney listing service that just may be the latest casualties of Google and the other search engines as more and more law firms develop websites and leverage pay-per-click [...]

In celebration of the 30th anniversary of Bates vs. State Bar of Arizona, I wanted to talk about the true impact of this landmark case. Discussing Bates vs. State Bar of Arizona typically raises a lot of passion among attorneys, with many attorneys praising the protection of First Amendment rights, and the remainder lamenting the [...]

The Millennial Generation, Generation Y, Echo Boomers, or the Hip-Hop Generation; call them what you will, but the question is – are you actively targeting them or at least accounting for them in your marketing strategy?  And, do you know how to effectively reach them? 
The Millennial Generation is defined as those born between 1977 and [...]

In the last couple of weeks, I was at two separate attorney networking events. At each of these events, I met a few attorneys who were articulate, experienced in their practice areas, and interesting.  I met several more attorneys who also may have been articulate, experienced and interesting; however, I’ll never know because we didn’t [...]