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I recently heard one of my favorite songs – “Once in a Lifetime” – by the Talking Heads that has a refrain of “Same as it ever was. Same as it ever was.”  This refrain is a perfect metaphor for those lawyers looking to leverage new marketing techniques to drive business for their firms.
I’ve gotten [...]

Nothing Says Success Like….
This post is not about how you need to spend a lot of money on marketing but rather on some of the things that many attorneys (and other professionals) do that scare off clients, or don’t exactly help your brand.
First things first- your email account. Nothing says success like having an email [...]

OK, I’ll be the first to admit that I am not a huge fan of the yellow pages as a primary means of advertising for law firms.  Don’t get me wrong-they have brought value for several decades, and really, the yellow pages were one of the first outlets for “attorney advertising”.  
 
My blog today isn’t [...]

 
The 2 Golden Rules of Planning:

The Plan is the plan until the plan changes
Any Plan beats no plan

As we get closer to the end of 2008, it’s time to start thinking about budgeting for your marketing efforts in 2009. In an ideal world, your 2008 marketing plan worked to perfection and creating the ’09 plan [...]

OK, my “summer vacation” has ended and it’s back to writings some blogs. Without further ado, I wanted to start off the school year talking about an asset that is vastly underused in most law firms – the firm Contact List.

Every law firm has a contact list, and in many cases, multiple contact lists. [...]

What do the Bible and the latest Harry Potter book have in common? At first glance, maybe nothing. However they actually share an important trait – both are stories and use effective storytelling techniques to evoke emotion – and in the case of the bible, the stories help provide Christians with a deeper meaning of [...]

Recently, the ABA reported the findings from their annual Legal Technology Survey. One survey topic was the usage of websites among law firms. The survey identified that 73% of respondent firms have websites, which is consistent with the 2006 survey findings.While it’s not surprising that the respondents from law firms with 50 or more attorneys [...]

Streaming videos and blogs; social networking sites like Facebook, YouTube and LinkedIn; Pay-per-click campaigns, Wikis and RSS; These are a few of the “new” mechanisms that you can use to help market your law firm. Are you using any of these? Have you thought about how to leverage them in your marketing and advertising efforts, [...]

Recently, we have worked with several successful law firms interested in protecting their home turf in the face of dominant regional law firms that are expanding into their areas aggressively looking for clients. We are seeing this trend with personal injury law firms as well as firms in other practice areas. A recent Altman Weil [...]

Have you ever gone fishing with a shotgun? It doesn’t work too well. Successful fishermen use specific lures, equipment and casting techniques for the type of fish that they want to catch.
What does fishing have to do with lawyer marketing? Well, many attorneys approach marketing to other attorneys in the same fashion as [...]

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