http://blog.bardmarketing.com Your Legal Marketing Experts Wed, 07 Oct 2009 13:08:49 +0000 http://backend.userland.com/rss092 en WhoCanISue.com seems to be generating a lot of headlines.  Obviously that’s the idea, and to some extent, the buzz reminds me of the buzz generated by the Chicago Family Law Attorney who had the “Life is Short, get a Divorce” billboard a couple years ago. Like that family law firm, WCIS.com ... http://blog.bardmarketing.com/?p=112 The job description of an attorney is no longer limited to just practicing law. Attorneys must also be savvy and skilled in the business of running a law firm. One of the critical elements involved in running a successful legal practice is the process of tracking and understanding your ... http://blog.bardmarketing.com/?p=106 I’ve been meaning to write this blog for a couple months now. I am 100% convinced that in an economic climate such as ours and with the ever-increasing competition that law firms across practice areas are facing, that establishing a brand must be the top priority of law firms that ... http://blog.bardmarketing.com/?p=81 I just read a hysterical “fake news article” in Litination, that states that the New York State Bar is delaying bar exam results for one year due to the saturated legal market in New York.  This article was obviously written in jest, and in fact the disclaimer of the site ... http://blog.bardmarketing.com/?p=76 OK, it looks like Bing is seeing some early success as a viable search engine.  It has been generally getting strong buzz and has seen some early victories. Based on early comScore statistics, it has overtaken Yahoo to become the #2 search engine behind Google, which has also seen a ... http://blog.bardmarketing.com/?p=74 I recently heard one of my favorite songs – “Once in a Lifetime” – by the Talking Heads that has a refrain of “Same as it ever was. Same as it ever was.”  This refrain is a perfect metaphor for those lawyers looking to leverage new marketing techniques to drive ... http://blog.bardmarketing.com/?p=70 Nothing Says Success Like…. This post is not about how you need to spend a lot of money on marketing but rather on some of the things that many attorneys (and other professionals) do that scare off clients, or don’t exactly help your brand. First things first- your email account. Nothing says ... http://blog.bardmarketing.com/?p=63 OK, I’ll be the first to admit that I am not a huge fan of the yellow pages as a primary means of advertising for law firms.  Don’t get me wrong-they have brought value for several decades, and really, the yellow pages were one of the first outlets for “attorney ... http://blog.bardmarketing.com/?p=60 One disturbing trend that we've all seen over the last several months is intake as many established, successful law firms has slowed substantially - the phones just aren't ringing. Obviously, the current environment is incenting firms to do everything possible to be more efficient and save money. Whether due to the economy, ... http://blog.bardmarketing.com/?p=52   The 2 Golden Rules of Planning: The Plan is the plan until the plan changes Any Plan beats no plan As we get closer to the end of 2008, it’s time to start thinking about budgeting for your marketing efforts in 2009. In an ideal world, your 2008 marketing plan worked to perfection ... http://blog.bardmarketing.com/?p=49