Dec

12

Hello sir or ma’am. My name is anonymous.

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Have you ever gone fishing with a shotgun? It doesn’t work too well. Successful fishermen use specific lures, equipment and casting techniques for the type of fish that they want to catch.
What does fishing have to do with lawyer marketing? Well, many attorneys approach marketing to other attorneys in the same fashion as [...]

Dec

3

The 7 Deadly Sins of Attorney Newsletter Production

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Every month, mailboxes at law firms across the country are crammed full of newsletters from other firms. Some of these newsletters get read and provide value for both the sender and receiver. Many others don’t, but rather, end up in the trash can. To help you with your next newsletter, I’ve create a [...]