Search Results for: firm

Oops!

Posted on September 29, 2008 by jsailer

The web is a funny thing. Ten (10) years after the formation of Google, and it still reminds me of the Wild West, with hucksters and shysters selling snake oil and magic liniment. A recent example being Findlaw, the 1000-pound … Continue reading →

Posted in News and Commentary | Tagged algorithms, bard marketing, blogger, ethics, findlaw, google, john sailer, Law Firm Marketing, law firm websites, legal community, legal websites, optimize, paid links, rankings, search engine rankings, spam, traffic, website | Leave a comment

I have a website – so why isn’t my phone ringing?

Posted on September 26, 2008 by jsailer

Quite often, when we talk with law firms, one of the main topics of conversation is their website performance and its success as a source of new cases. Often, the conversation goes something like “I have a website that has … Continue reading →

Posted in web strategies | Tagged attorney marketing, attorney websites, bard marketing, google, john sailer, Law Firm Marketing, law firm websites, lawyer marketing, lawyer websites, local search, marketing competition, website design branding, website performance | Leave a comment

Do you have 2000 friends?

Posted on September 8, 2008 by jsailer

OK, my “summer vacation” has ended and it’s back to writings some blogs. Without further ado, I wanted to start off the school year talking about an asset that is vastly underused in most law firms – the firm Contact … Continue reading →

Posted in Business Development Strategies, Marketing Strategies & Tips | Tagged bard marketing, book of business, direct mail, direct marketing, email addresses, firm contact lists, friends of the firm, john sailer, law firm, Law Firm Marketing, lawyer marketing, list management, referral attorneys | Leave a comment

Controlling Your Own Marketing Destiny

Posted on June 6, 2008 by jsailer

As previously discussed, cash flow is tight for many law firms due to our economy. While true, this doesn’t negate the fact that there is much competition between the 84,000 attorneys in Florida and the over 1 Million attorneys in … Continue reading →

Posted in Business Development Strategies, Marketing Strategies & Tips | Tagged advertising, attorneys, back cover, budgeting, cases, clients, competition, directory, double-trucks, economy, Florida, investment, john sailer, Kelsey Group, law firm marekting, law firms, marketing, marketing in a down economy, money, Research, ROI, smart marketing, spine, tabs, yellow pages | Leave a comment

The Recession and your Law Practice

Posted on April 25, 2008 by jsailer

Turn on the nightly news and chances are the lead story is the economy, and the endless speculation about whether we are, or are not, in a recession. Obviously, with oil prices continuing to climb, the dollar continuing to weaken, … Continue reading →

Posted in Marketing Strategies & Tips, News and Commentary | Tagged advertising, attorney, blogs, brand, economy, enewsletter, Law Firm Marketing, PR, recession, strategy | Leave a comment

The Bible, Harry Potter and telling a great story

Posted on April 1, 2008 by jsailer

What do the Bible and the latest Harry Potter book have in common? At first glance, maybe nothing. However they actually share an important trait – both are stories and use effective storytelling techniques to evoke emotion – and in … Continue reading →

Posted in Business Development Strategies, Marketing Strategies & Tips | Tagged attorney, bard marketing, building the brand, business development, courtroom, emotional connections, john sailer, law firm, stories, storytelling, trial attorneys | Leave a comment

Florida Bar Advertising Rules and the First Amendment

Posted on March 3, 2008 by jsailer

Any attorney who has advertised in Florida has probably experienced a few calls with the Florida Bar Ethics Committee to discuss what is and is not allowed in their print or television ad. Right or wrong, the Florida Bar’s advertising … Continue reading →

Posted in News and Commentary, State BAR Marketing Regulations | Tagged 1st ammendment, bard marketing, Ethics Committee, FCC, florida bar, free speeach, john sailer, law firm advertising, legal advertising, print ad, protect consumers, Public Citizen, television ad | Leave a comment

ABA website survey – many firms still missing out

Posted on February 20, 2008 by jsailer

Recently, the ABA reported the findings from their annual Legal Technology Survey. One survey topic was the usage of websites among law firms. The survey identified that 73% of respondent firms have websites, which is consistent with the 2006 survey … Continue reading →

Posted in Marketing Strategies & Tips, News and Commentary, web strategies | Tagged aba, bard marketing, blogs, business development, firm websites, google, john sailer, legal technology survey, new business, phonebooks, solo practitioners, website visitors | Leave a comment

LexisNexis Martindale-Hubbell and Findlaw Lawyer Directories – the next casualties of Google?

Posted on February 7, 2008 by jsailer

First it was The Yellow Book, The Real Yellow Pages and all the other phonebook directories. Now it’s the online attorney directories like LexisNexis Martindale-Hubbell and Findlaw’s attorney listing service that just may be the latest casualties of Google and … Continue reading →

Posted in Business Development Strategies | Tagged attorney directories, banner ads, bard marketing, business development, click-through, findlaw, Hubbell, john sailer, law firms, legal directories, lexisnexis, marketing, Martindale, Martindale-Hubbell, pay-per-click campaigns, performance metrics, SEO, yellow pages | Leave a comment

30 years since Bates vs. Arizona, what’s really changed?

Posted on January 30, 2008 by jsailer

In celebration of the 30th anniversary of Bates vs. State Bar of Arizona, I wanted to talk about the true impact of this landmark case. Discussing Bates vs. State Bar of Arizona typically raises a lot of passion among attorneys, … Continue reading →

Posted in Business Development Strategies, State BAR Marketing Regulations | Tagged 24-hour news channels, bard marketing, bates v. arizona, bates vs. arizona, blogs, consumers, first amendment rights, google, john sailer, mass marketing advertising, social networks, television advertising, youtube | Leave a comment